Author: Jason Lexell

What Software Can You Use to Build Your Email List?

There are a variety of programs available to manage your email list. They can help you with every step from managing subscribers to processing the opt-outs. Here are some of the functions a good email software program will provide: Manage opt-ins Send a message to confirm opt-in Send a message that requires action to fully […]

Tips and Techniques for Advertising in Email Newsletters and eZines

“What’s the first step in planning an email campaign?” Define your target audience. “Who is your ideal target audience?” A good way to answer this is to think about your current clients and what is similar about them. With this information and a target budget a representative will provide you with some detailed list recommendations […]

Ask Jason: Email List Marketing FAQ

“What’s the first step in planning an email campaign?” Define your target audience. “Who is your ideal target audience?” A good way to answer this is to think about your current clients and what is similar about them. With this information and a target budget a representative will provide you with some detailed list recommendations […]

How to Create an Email Link That Automatically Adds a Subject

I’m always surprised at the subject lines people come up with when asked to send a blank email to an autoresponder. Why not save them the trouble? This HTML script will automatically complete the subject line for the respondent as soon as they click on it: mailto:infopack@xyzcorp.com?subject=Please_Send_Info_Pack The email address at the beginning of the […]

How to Build Your Own Opt-in Email List

As an email marketer you’ll find you can spend considerable sums of money on list rentals. You might be thinking to yourself, “I wish there was a less-expensive way to market via email.” There is. With few exceptions, all the major companies I’ve worked with have started their email efforts by renting lists and over […]