The manner in which the copy is laid out will contribute largely to the audience’s desire to read it. Upon opening the email there are a few things that people notice immediately, regardless of whether it’s text or HTML: Is the copy neat and well laid out? What hyperlinks are immediately visible? Does this look…
Your email message is generally a one-way monologue from you to the advertiser. However, it doesn’t mean that you can’t solicit “audience participation” with well-positioned questions. Why would we do that? In this course you’re learning how to break up your copy to make it more attractive and readable. You can do this by occasionally…
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but…
Advertising is often referred to as a hurt ’em and heal ’em business. This is true. Some of the best messages work by first highlighting a potential situation that the customer will want to avoid. By setting the stage for the customer using statistics and a real life situation they will want to avoid, you…
There are many points and strategies to consider when crafting an effective email newsletter placement. The following tips should get you off on the right foot and help you maximize your ROI. Negotiate Good Positioning Newsletter sponsorships vary in their design, but most offer a text ad placement approximately five lines long and 65 characters…
There are a variety of programs available to manage your email list. They can help you with every step from managing subscribers to processing the opt-outs. Here are some of the functions a good email software program will provide: Manage opt-ins Send a message to confirm opt-in Send a message that requires action to fully…
How can you dramatically improve the performance of your email copy? The following tips have been used for many years in print and are especially true when trying to get the attention of a busy online audience. Keep in mind that some people get upwards of 50 emails each day! It’s important to take the…