Category: Uncategorized

Ask Jason: Email List Marketing FAQ

“What’s the first step in planning an email campaign?” Define your target audience. “Who is your ideal target audience?” A good way to answer this is to think about your current clients and what is similar about them. With this information and a target budget a representative will provide you with some detailed list recommendations […]

How to Create an Email Link That Automatically Adds a Subject

I’m always surprised at the subject lines people come up with when asked to send a blank email to an autoresponder. Why not save them the trouble? This HTML script will automatically complete the subject line for the respondent as soon as they click on it: mailto:infopack@xyzcorp.com?subject=Please_Send_Info_Pack The email address at the beginning of the […]

How to Build Your Own Opt-in Email List

As an email marketer you’ll find you can spend considerable sums of money on list rentals. You might be thinking to yourself, “I wish there was a less-expensive way to market via email.” There is. With few exceptions, all the major companies I’ve worked with have started their email efforts by renting lists and over […]

Why Email Marketing

The business landscape is littered with failed companies that had strong products and services but never figured out how to market them. Poor marketing or lack of marketing is quoted by many as the single biggest reason why businesses fail. Your first objective as a business is to determine ways that you can market your […]