Don’t expect local consumers to dive into the phone book to find your business, these days it’s the mobile phone where the journey begins.
So what does this mean for your local business?
It means that you have potential customers that are searching for what you have to offer in your service area, with the right local SEO strategy you can drive more visitors to your website and get more leads and sales.
What it comes down to is that if you want to attract local consumers you need a local search strategy.
Whether you’re already improving your site for better local visibility, or just starting out, we’ve helped businesses just like yours and know what can be done to get revenue generating results.
Get Ahead of The Pack!
The first initial search results … (also known for being called “The Local Pack”) … that someone sees when performing a local related search is something you want to be a part of.
Preferably leading the pack and above your competition.
At Digital Harvest we help companies conquer their position in the local pack and reap the benefits of increased local search visibility.
We see that most small businesses can take advantage of immediate opportunities that are being overlooked due to the lack of expert help.
Building the foundation for a successful SEO campaign takes time, where hard and ongoing work pays off.
What Is Involved In a Local SEO Strategy?
Google My Business:
In general your local search visibility is fueled by your Google My Business listing. It’s an essential component of any local SEO strategy.
For this reason we make sure we have all the bases covered when it comes to completing any missing listing information, making sure your business information is correct, or even setting it up from the start if there is no Google My Business listing to begin with.
Reviews:
We evaluate your current review feedback system, and make sure everything complies with Google’s Terms of Service.
You need a process in place to allow customers leaving a review on your GMB listing, if it’s not existent we’ll create it, if it’s not properly optimized we’ll make the necessary improvements to enable a smooth review collection.
Citations:
One of the key factors in local SEO … Citations. Consistent and accurate citations are key for any successful local SEO campaign.
Name, Address and Phone number information needs to match your business information, more often that not business phone numbers or addresses differ from each other due to neglect or incorrect submissions.
We’ll help fix these errors across the board to make sure we’ve got one of the key components for your local SEO foundation set up correctly and it won’t work against you.
Call Tracking:
By deploying call tracking we can get a more accurate idea how phone calls are being generated, we’ll make sure you’re not left in the dark.
We make sure you get the needed insights in the channels that are responsible for the calls you receive, that way you know what works and is worth optimizing.
Content Optimization:
If your content isn’t properly optimized you’re not providing Google the needed signals to recognize your website as a valid option to return in the search results to someone that is searching for what you have to offer.
We evaluate your site structure and your content and look for opportunities to improve areas that can make the difference between being invisible or inclusion in the coveted local pack.
Link Building:
And last but certainly not least, we perform ongoing work to improve your backlink profile and domain authority, obtaining links to your homepage and service pages is not an easy task.
However, when done right it can have a massively positive impact on your site’s rankings and ability to stay ahead of the competition.
Are You’re Asking Yourself If You Need a Local SEO Strategy?
If your business relies on local customers the answer is without question: Yes!
Your website’s ability to rank for local search queries is important for your bottom line, a website that isn’t optimized, that doesn’t have a strategy behind it will cost you thousands of dollars of lost revenue each year.
Tap into our accumulation of years worth of local SEO knowledge and experience, take advantage of our custom Territory Tune Up® service.
Our custom plans start at $499 per month that we offer on a no-contract/month-to-month billing plan.