Hey everybody. Jason Lexell here. Today, I want to talk to you about a book that I finished called “TONE.” TONE-How Stop Chasing and Start Attracting New Clients.”

What I wanted to do is develop a system or a framework that was easy for people to remember that could give them the critical components for developing a customer acquisition or lead generation system.

It’s not really a lead generation system primarily because it takes you through acquisition of the customer. I also noticed in my years of working with different companies that lead means different things.

I can give you a list of names that I think might be interested in your business and call them leads. Other people would say that’s not a lead, this is just a list of names.

“TONE” is a customer acquisition platform or strategy and it helps you to identify like I said, the four key components.