The Unread Download While PDFs, e-books, things like that really work well to generate leads and to get people to download them, and request information, there’s a surprising number of people out there who won’t ever open up what they downloaded. They’ll download it to their Downloads folder. They’ll have every intention on opening it up and reading it, but they’ll forget about it. Once they’ve downloaded it, they’ve taken the action, and their brain checks it off their mental checklist, and they never double back to read it. With an email series, you have a little bit of a nag factor. Now I mean that in the most positive way. But it drips over a period of time. And so if they missed yesterday’s installment, today’s installment comes in, and oh yeah, I’ve got to check that out. And ooh, look at that title. That looks really interesting. Yesterday’s wasn’t really a priority for me, but today they’re talking about such and such, and that’s a problem I’m working with right now. And you have a number of opportunities to really target and hit on a nerve that is a client pain point or something that they need addressed today.