Get the Girl Out of the Bar…
Most email marketers seek a substantial return after just one blast. But do repeat advertisements to the same group have any benefits? Does frequency have any place in email marketing? Yes. The term frequency refers to how many times you reach an audience with a message. It’s strange, but many clients I work with run…
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but…
As an email marketer you’ll find you can spend considerable sums of money on list rentals. You might be thinking to yourself, “I wish there was a less-expensive way to market via email.” There is. With few exceptions, all the major companies I’ve worked with have started their email efforts by renting lists and over…
One of the greatest attributes of web advertising is its ability to be tracked. Without tracking its difficult to tell how many visitors are responding to your newsletter advertisements unless they order from you and tell you where they saw you. Wouldn’t you like to know how many people clicked on your offer even if…