Most email campaigns have hyperlinks that the advertiser wants people to click. How can you increase click rate? If you are using an HTML email, you can hyperlink words. Compare the following… Sample A: Opinion Form – Click HereorSample B: Your Opinion Counts – Click Here! Sample A: Click Here for More InformationorSample B: Increase Sales Up to 300%…
Here’s a question I wondered about for a long time. Many of us have become familiar with the oodles of spam that makes its way to our inbox on a daily basis. The inconvenience of deleting each and every irrelevant and sometimes crude offer is a major annoyance. It’s enough to make you wonder… “Do…
Are you tired of annoying pop-ups? Are you sick of junk email? Has your computer been taken over by a spyware program that’s messing up your life? Fear not, help is on the way. (How’s that for cheesy openers?) Do you find it ironic that a site devoted to web marketing would also have ad…
I’ve talked with many companies who remark that by the time they call a lead back it’s often unresponsive or already being serviced by another company.Response time is critical in lead generation. In fact, research shows that an alarming percentage of leads do business with the first company to call them back! Not the best. Not…
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but…