Get the Girl Out of the Bar…

There are many points and strategies to consider when crafting an effective email newsletter placement. The following tips should get you off on the right foot and help you maximize your ROI. Negotiate Good Positioning Newsletter sponsorships vary in their design, but most offer a text ad placement approximately five lines long and 65 characters…

Addressing your email message is key. In a study by DoubleClick, 60 percent of those interviewed said the “from” line is the most compelling reason to open an email. It’s true. When an email message is received, one of the first things people look for in determining if it’s worth their attention is where or…

Advertising is often referred to as a hurt ’em and heal ’em business. This is true. Some of the best messages work by first highlighting a potential situation that the customer will want to avoid. By setting the stage for the customer using statistics and a real life situation they will want to avoid, you…

Would you like to learn how to make your marketing message take on a life of its own and spread like wildfire… for free? In this issue, as you may have guessed from the title, we will be discussing viral marketing. This is a unique breakthrough component that can be added to just about any…