Get the Girl Out of the Bar…

How can you dramatically improve the performance of your email copy? The following tips have been used for many years in print and are especially true when trying to get the attention of a busy online audience. Keep in mind that some people get upwards of 50 emails each day! It’s important to take the…

Addressing your email message is key. In a study by DoubleClick, 60 percent of those interviewed said the “from” line is the most compelling reason to open an email. It’s true. When an email message is received, one of the first things people look for in determining if it’s worth their attention is where or…

There are a variety of programs available to manage your email list. They can help you with every step from managing subscribers to processing the opt-outs. Here are some of the functions a good email software program will provide: Manage opt-ins Send a message to confirm opt-in Send a message that requires action to fully…