Get the Girl Out of the Bar…

Our spam-ridden online world has spurred a lot of talk about permission-based email lists or opt-in email lists. What does the term “ permission-based ” really mean? How can you build a permission-based email list? How do you use email to communicate with your subscribers respectfully? What is a Permission-Based Email List? The answer to…

It’s funny to me how so many spammers are in denial and don’t actually think of themselves as spammers. So I thought I’d put together a little list of activities to help determine if you are a spammer. Before I start, I will say there are shades of grey in the world of email marketing. Sometimes, what…