One of the greatest attributes of web advertising is its ability to be tracked. Without tracking its difficult to tell how many visitors are responding to your newsletter advertisements unless they order from you and tell you where they saw you. Wouldn’t you like to know how many people clicked on your offer even if…
I’d like to start by saying, I love industrials! Many of my best clients are industrial firms helping to keep America running strong with heavy equipment, generators, air compressors, forklifts, diesel repair teams and skilled technicians that work with their hands and get shit done! Over the years however, I’ve had to repeatedly witness common…
I’ve talked with many companies who remark that by the time they call a lead back it’s often unresponsive or already being serviced by another company.Response time is critical in lead generation. In fact, research shows that an alarming percentage of leads do business with the first company to call them back! Not the best. Not…
It’s funny to me how so many spammers are in denial and don’t actually think of themselves as spammers. So I thought I’d put together a little list of activities to help determine if you are a spammer. Before I start, I will say there are shades of grey in the world of email marketing. Sometimes, what…
Our spam-ridden online world has spurred a lot of talk about permission-based email lists or opt-in email lists. What does the term “ permission-based ” really mean? How can you build a permission-based email list? How do you use email to communicate with your subscribers respectfully? What is a Permission-Based Email List? The answer to…
Why send out a survey? You could learn about your current customers. Or you might find out what’s most important to your potential customers. One sentence here about why you should survey, something to the effect of: They offer a way to keep in touch with your audience or collect information, even when you’re not…
Your email campaign will fly or die based largely on the audience you select. In most email campaign endeavors the search for the right list is where the quest for results begins. To find the perfect list you will need to do some research. You can start with the information in the Resources section of…