The Curse of Unfocused Thinking
one thing, you start doing something that’s less important, but quick to achieve.
one thing, you start doing something that’s less important, but quick to achieve.
The business landscape is littered with failed companies that had strong products and services but never figured out how to market them. Poor marketing or lack of marketing is quoted by many as the single biggest reason why businesses fail. Your first objective as a business is to determine ways that you can market your…
One of the greatest attributes of web advertising is its ability to be tracked. Without tracking its difficult to tell how many visitors are responding to your newsletter advertisements unless they order from you and tell you where they saw you. Wouldn’t you like to know how many people clicked on your offer even if…
Are you tired of annoying pop-ups? Are you sick of junk email? Has your computer been taken over by a spyware program that’s messing up your life? Fear not, help is on the way. (How’s that for cheesy openers?) Do you find it ironic that a site devoted to web marketing would also have ad…
The manner in which the copy is laid out will contribute largely to the audience’s desire to read it. Upon opening the email there are a few things that people notice immediately, regardless of whether it’s text or HTML: Is the copy neat and well laid out? What hyperlinks are immediately visible? Does this look…