A Targeted Relationship Having a list of targeted subscribers, people who actually want to hear from your brand specifically, is very powerful. What makes this even more powerful is that fact that email marketing allows you to build relationships with these people, and this is the perfect storm for generating sales and leads.
Addressing your email message is key. In a study by DoubleClick, 60 percent of those interviewed said the “from” line is the most compelling reason to open an email. It’s true. When an email message is received, one of the first things people look for in determining if it’s worth their attention is where or…
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but…
The manner in which the copy is laid out will contribute largely to the audience’s desire to read it. Upon opening the email there are a few things that people notice immediately, regardless of whether it’s text or HTML: Is the copy neat and well laid out? What hyperlinks are immediately visible? Does this look…
The business landscape is littered with failed companies that had strong products and services but never figured out how to market them. Poor marketing or lack of marketing is quoted by many as the single biggest reason why businesses fail. Your first objective as a business is to determine ways that you can market your…