Get the Girl Out of the Bar…
I’ve talked with many companies who remark that by the time they call a lead back it’s often unresponsive or already being serviced by another company.Response time is critical in lead generation. In fact, research shows that an alarming percentage of leads do business with the first company to call them back! Not the best. Not…
Most email marketers seek a substantial return after just one blast. But do repeat advertisements to the same group have any benefits? Does frequency have any place in email marketing? Yes. The term frequency refers to how many times you reach an audience with a message. It’s strange, but many clients I work with run…