Article Ideas – Key Concepts

I’m always surprised at the subject lines people come up with when asked to send a blank email to an autoresponder. Why not save them the trouble? This HTML script will automatically complete the subject line for the respondent as soon as they click on it: mailto:infopack@xyzcorp.com?subject=Please_Send_Info_Pack The email address at the beginning of the…

How can you dramatically improve the performance of your email copy? The following tips have been used for many years in print and are especially true when trying to get the attention of a busy online audience. Keep in mind that some people get upwards of 50 emails each day! It’s important to take the…