Article Ideas – Key Concepts

When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but…

When you send out an email, you are delivering it to people with a number of different computer systems, networks and email browser configurations. You want to ensure that your email piece is selected so it can be viewed properly by your target. This is why formatting your message properly is so important. Your recipients…

Your email message is generally a one-way monologue from you to the advertiser. However, it doesn’t mean that you can’t solicit “audience participation” with well-positioned questions. Why would we do that? In this course you’re learning how to break up your copy to make it more attractive and readable. You can do this by occasionally…