Why send out a survey? You could learn about your current customers. Or you might find out what’s most important to your potential customers. One sentence here about why you should survey, something to the effect of: They offer a way to keep in touch with your audience or collect information, even when you’re not…
Your email campaign will fly or die based largely on the audience you select. In most email campaign endeavors the search for the right list is where the quest for results begins. To find the perfect list you will need to do some research. You can start with the information in the Resources section of…
Ready for a few profit-making ideas? Great! Before we jump in, just let me quickly welcome to the first issue of the Digital Harvester presented by Digital Harvest Media with contributions from Hype Communications. I’m glad you’re here! Okay… Today’s topic: “How To Turn Junk Mail Into Gold” Everyday, millions of emails shoot accross the…
Would you like to learn how to make your marketing message take on a life of its own and spread like wildfire… for free? In this issue, as you may have guessed from the title, we will be discussing viral marketing. This is a unique breakthrough component that can be added to just about any…
Are you tired of annoying pop-ups? Are you sick of junk email? Has your computer been taken over by a spyware program that’s messing up your life? Fear not, help is on the way. (How’s that for cheesy openers?) Do you find it ironic that a site devoted to web marketing would also have ad…
Most email marketers seek a substantial return after just one blast. But do repeat advertisements to the same group have any benefits? Does frequency have any place in email marketing? Yes. The term frequency refers to how many times you reach an audience with a message. It’s strange, but many clients I work with run…
Most email marketers seek a substantial return after just one blast. But do repeat advertisements to the same group have any benefits? Does frequency have any place in email marketing? Yes. The term frequency refers to how many times you reach an audience with a message. It’s strange, but many clients I work with run…