Author: Jason Lexell

The Secret to Mastering Email Frequency

Most email marketers seek a substantial return after just one blast. But do repeat advertisements to the same group have any benefits? Does frequency have any place in email marketing? Yes. The term frequency refers to how many times you reach an audience with a message. It’s strange, but many clients I work with run […]

How to Word Your Hyperlinks So They Get Clicked!

Most email campaigns have hyperlinks that the advertiser wants people to click. How can you increase click rate? If you are using an HTML email, you can hyperlink words. Compare the following… Sample A: Opinion Form – Click HereorSample B: Your Opinion Counts – Click Here! Sample A: Click Here for More InformationorSample B: Increase Sales Up to 300% […]

Format Your Text Emails for Maximum Results

The manner in which the copy is laid out will contribute largely to the audience’s desire to read it. Upon opening the email there are a few things that people notice immediately, regardless of whether it’s text or HTML: Is the copy neat and well laid out? What hyperlinks are immediately visible? Does this look […]

How to Use Questions Effectively in Your Email Message

Your email message is generally a one-way monologue from you to the advertiser. However, it doesn’t mean that you can’t solicit “audience participation” with well-positioned questions. Why would we do that? In this course you’re learning how to break up your copy to make it more attractive and readable. You can do this by occasionally […]

Timing is Everything: Selecting the Best Time to Send Your Email Message

When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but […]

Email Marketing Technique: The “Hurt’em and Heal’em” Approach

Advertising is often referred to as a hurt ’em and heal ’em business. This is true. Some of the best messages work by first highlighting a potential situation that the customer will want to avoid. By setting the stage for the customer using statistics and a real life situation they will want to avoid, you […]

Tips for Making Your Email Newsletter Ad Work

There are many points and strategies to consider when crafting an effective email newsletter placement. The following tips should get you off on the right foot and help you maximize your ROI. Negotiate Good Positioning Newsletter sponsorships vary in their design, but most offer a text ad placement approximately five lines long and 65 characters […]