Ready for a few profit-making ideas? Great! Before we jump in, just let me quickly welcome to the first issue of the Digital Harvester presented by Digital Harvest Media with contributions from Hype Communications. I’m glad you’re here! Okay… Today’s topic: “How To Turn Junk Mail Into Gold” Everyday, millions of emails shoot accross the…
Would you like to learn how to make your marketing message take on a life of its own and spread like wildfire… for free? In this issue, as you may have guessed from the title, we will be discussing viral marketing. This is a unique breakthrough component that can be added to just about any…
Are you tired of annoying pop-ups? Are you sick of junk email? Has your computer been taken over by a spyware program that’s messing up your life? Fear not, help is on the way. (How’s that for cheesy openers?) Do you find it ironic that a site devoted to web marketing would also have ad…
Most email marketers seek a substantial return after just one blast. But do repeat advertisements to the same group have any benefits? Does frequency have any place in email marketing? Yes. The term frequency refers to how many times you reach an audience with a message. It’s strange, but many clients I work with run…
Most email marketers seek a substantial return after just one blast. But do repeat advertisements to the same group have any benefits? Does frequency have any place in email marketing? Yes. The term frequency refers to how many times you reach an audience with a message. It’s strange, but many clients I work with run…
Most email campaigns have hyperlinks that the advertiser wants people to click. How can you increase click rate? If you are using an HTML email, you can hyperlink words. Compare the following… Sample A: Opinion Form – Click HereorSample B: Your Opinion Counts – Click Here! Sample A: Click Here for More InformationorSample B: Increase Sales Up to 300%…
The manner in which the copy is laid out will contribute largely to the audience’s desire to read it. Upon opening the email there are a few things that people notice immediately, regardless of whether it’s text or HTML: Is the copy neat and well laid out? What hyperlinks are immediately visible? Does this look…